Does the subject line of my email pitch matter?
85% of journalists open an email based on the subject line. Remember the golden rule: subject should be 45-65 characters long.
Testing your subject line should you your first focus as you start your PR outreach campaign.
Use our Email Analytics to track the success of your campaigns and compare yourself against all our other 5000+ customers.
To see more about email pitch insights please view the following presentation where 500+ journalists reveal what they want to see in a pitch: