Together, we’ll devise a personalized PR strategy and action plan complete with our recommended outreach tactics and research methods.
Typically our best customers learn how to do their own PR based on the insights and best practices of our 5000+ customers.
Our team of Outreach Strategists (who are former journalists) work with you to figure out a PR strategy which drives your business goals.
Together we create content, assets, surveys, and rankings that connect with your customers and make an amazing story.
Based on successful PR campaigns we ran for other companies in your industry we come up with an action plan for your PR outreach.
Using our PR software we’ll create a target list of most relevant journalists & bloggers.
Our software monitors press opportunities, gathers articles, tweets, questions and comments from every journalist and identifies the most relevant ones for your story.
Our software pinpoints the most relevant journalists raising your chances of getting a reply.
We send out targeted email pitches from our software in small, curated batches coupled with careful follow ups.
Our software tracks email pitch activity and notifies you of opens, clicks, scrolls and responses from journalists.
We optimize our PR angles, pitch copy and tactics based on journalists’ engagement with your email pitches and benchmark data.