My search results on JustReachOut don’t really relate to what I do…
The term for your search should relate to a piece of news or a topic widely covered in the media which is related to what you do. An example might be: “data breach” if you’re a cyber security firm. Or “GDPR” if you’re a law practice.
Look through the guides below on how to create a story about yourself which directly relates news being published about your industry. Email us if you’re still having trouble coming up with a good search term.What is PR Outreach and How Do I Do It?
Video: How to Start Conversations With Influencers
Video: How to Turn Conversations Into Relationships
A List of Best PR Strategies From 2018
Step By Step of How To Pitch Journalists