MeltWater focuses on tracking your media mentions, not actively finding and pitching the journalists
MeltWater focuses on tracking your media and influencer mentions. JustReachOut focuses on finding you journalists, bloggers, and influencers who are most likely to be interested in your story and let you directly pitch them via the JustReachOut platform. We also provide customizable email pitch templates, and email pitch analytics after you send out your pitches through our platform making the process quick and easy!
Our searches are instantaneous, Meltwater’s can be very slow
Numerous reviews have said that Meltwater’s searches are incredibly slow:
Our search tool works instantly. You simply enter a keyword and our crawler pulls the most recent articles containing your terms. Thanks to machine learning, each subsequent search yields a greater number of relevant results!
Meltwater lets you find existing content that mentions your company; however, the JustReachOut platform takes your research a step further by providing you with story requests from journalists relevant to you.
Journalists regularly submit requests on Twitter seeking experts, quotes, and info to round out an article they’re working on. They use hashtags like #HARO and #JournoRequest (there are reliably ~20 of these). We aggregate all of these and allow you to search the opportunities by topic, getting you quick and easy press mentions!
Journalist requests are real-time collected from places like:
Reaching out to journalists who are actively writing a story relevant to your company gives you a much better chance of getting featured.
We provide you with crowdsourced validated email addresses
The issue with a lot of PR software’s media contact databases is they are never really updated after the information is first entered so some of your pitches may bounce.
We crowdsource the validation of all our emails by asking users to report non-working ones to constantly weed them out. Additionally, we offer a special service where if you report an email is not working, we follow up to provide you with a working one within 24 hours. This is just one of the ways we provide dedicated customer service to help you land press coverage.