AirPR is focused on providing analytics on your PR performance, not actively pitching journalists
AirPR is primarily focused on providing analytics on what happens after you land coverage. The impact it has your “traffic, conversion, organic search, and even revenue”:
We help you with the process of finding relevant journalists to pitch and writing highly effective pitches.
All you have to do is type in a few keywords related to your product and we find you journalists who recently wrote articles highly relevant to it:
After compiling a list of highly relevant journalists, we provide you with prewritten templates you can tweak to effectively pitch them:
AirPR does not find you the email addresses of journalists to actually pitch them, we do
In addition to providing you with a list of highly relevant journalists, we also provide you with their direct contact information. Since journalists move around a lot to different media organizations, we keep their email addresses up to date by asking all users to report any invalid ones. If you come across a non- working email, report it to us and we’ll find you their up-to-date one within 24 hours!
AirPR’s algorithm focuses on analyzing the ROI of articles and content that mention your company. JustReachOut focuses on finding you journalists who want to write about it in the first place.
AirPR focuses on crawling the web for existing mentions of your company and analyzes which ones drive the most revenue and traffic for you:
JustReachOut’s algorithm finds the most recent articles journalists from top tier publications have written about. It also gets smarter with every search. Each one triggers our algorithm to to crawl the web for more articles related to those keywords so all subsequent searches have even more results:
While AirPR is focused on helping you analyze the ROI of your media mentions, we take searching for relevant media contacts a step further by providing you with story requests from journalists relevant to your PR campaign.
Journalists regularly submit requests on Twitter seeking experts, quotes, and info to round out an article they’re working on. They use hashtags like #HARO and #JournoRequest (there are reliably ~20 of these). We aggregate these and allow you to search the opportunities by topic, getting you quick and easy press mentions!
Journalist requests are real-time collected from places like:
AirPR only provides you with data, we also provide you with 1-on-1 support to achieve PR success
Not just a do it yourself software, we provide you with 1-on-1 support every step of the way to help you land media coverage. At the enterprise level, we can run your entire pitch campaign from compiling a list of highly relevant journalists to crafting a highly effective pitch. Our team has over 10+ years of experience getting companies coverage in top tier publications from TechCrunch to Forbes.