We let you find relevant journalists using specific keywords, Cision only lets you search using predefined beats
Cision only lets you search for journalists using their predefined beats, which can return a lot of unrelated results. This means you would have to manually filter them out, a very time consuming process:
JustReachOut lets you search for journalists using specific keywords related to your company so you can find journalists who are most likely interested in writing about. Additionally, it gets smarter with every search. Each one prompts our algorithm to crawl the web for more articles related to those keywords so all subsequent searches return even more results!
Sometimes, Cision doesn’t provide the direct email addresses of journalists, only the general inboxes of their news organizations. We do.
Cision sometimes doesn’t provide the direct email addresses of press contacts, only the general inboxes of their media organizations. It is nearly impossible to get your email noticed by the right journalist if it ends up there.
We provide you with the direct email address of every journalist. Sometimes, we even find you their personal email address so you have a much better chance of getting noticed.
Additionally, we crowdsource the accuracy of all our emails by asking users to report non-working ones. If you report an email is not working, we follow up to provide you with the updated one within 24 hours. This is an especially useful service because journalists move around to different companies a lot. And you can’t pitch them if you don’t have their working email address!
Cision lets you bulk email journalists - why we focus on helping you write a pitch personalized to each journalist to get better results
Cision allows you to pitch journalists en masse but from our 10+ year experience running PR campaigns, sending the exact same generic message to every contact does not get responses.
That’s because for journalists who often average 100+ pitches a day, the only way to get yours noticed is to appeal to each one’s specific interests. Which is why our algorithms finds you journalists who published recent articles related to your company so you can use it as an icebreaker. Both to grab the journalist’s attention and to show them that you’ve done your homework in researching their interests and areas of coverage.
We offer much more reasonable pricing than Cision
Cision doesn’t reveal their pricing on their website but according to reviews by users, it costs $5200 per year for agencies.
Our service packages are significantly more reasonably priced and we offer much more 1-on-1 support at every package level.
At our enterprise level, we offer done-for-you PR pitching services where we personally help you through the pitching process from formulating a story angle to compiling a list of relevant journalists to following up with them to get a story written.
Cision’s expensive pricing for do-it-yourself PR software:
No bloat. We’re laser focused on providing you with a list of highly relevant journalists to effectively pitch
Cision recently merged with Vocus, another PR software company which means that their post-merger platform has even more features. This is good if you are an agency who has to complete different types of projects for clients.
For a single company going after media mentions to generate traffic and awareness? It’s much more efficient to use a tool that does one thing and one thing really well.
We excel at finding you highly relevant journalists and our algorithms get smarter with each search. Plus we provide you with 1-on-1 support every step of the way and at the enterprise level, we even do the list building and pitch brainstorming and copywriting for you!
Don’t just rely on pitching to journalists first, JustReachOut also connects you with journalists who are actively looking for a story like yours
While Cision focuses primarily on finding you relevant media contacts through predefined beats, we take it a step further by also providing you with requests from journalists from HelpAReporter.com and #JournoRequest tweets relevant to your startup. Reaching out to journalists who are actively soliciting for people and companies to feature in an article they are already working on gives you a much higher chance of being featured.
How it works is on Twitter and HelpAReporter.com, journalists regularly send out requests for specific stories and people to round out an article they are working on. We crawl through all these requests as they are posted to find ones most relevant to what your startup does so you can contribute to get your press feature:
Journalist requests are real-time collected from places like: