Looking to get your company featured in the press or need better backlinks? Pitching journalists who have covered relevant topics before is the most effective approach but after catching their interest, it can take time for journalists to slot you into their editorial calendar.
How to use HARO effectively for SaaS brands
HARO (Help A Reporter Out) to the rescue! On HARO, journalists submit requests seeking contributions, interviews and quotes for stories they are working on right now.
By signing up for HARO, you receive roundups of these requests everyday. Responding to queries where you can contribute relevant experience or expertise gives you a much better chance of getting featured since the journalists are actively seeking stories to feature.
Most journalists prefer to hear from founders so it's important to register with your SaaS founders email and send all pitches as the founder.
You can choose topics most relevant to your company to subscribe to. They include:
By signing up for HARO, you receive roundups of these requests everyday. Responding to queries where you can contribute relevant experience or expertise gives you a much better chance of getting featured since the journalists are actively seeking stories to feature.
Most journalists prefer to hear from founders so it's important to register with your SaaS founders email and send all pitches as the founder.
You can choose topics most relevant to your company to subscribe to. They include:
After subscribing, you’ll start to receive several emails at day listing journalist queries related to those topics:
I recommend setting up a filter that directs emails ‘from:haro@helpareporter.com’ go directly into its own separate label inside your inbox. This way, you can block out a certain time of the day to check out all the recent HARO queries, instead of having them flood your main inbox.
Also if your email client offers this filtering rule, select ‘Never send it [email] to spam’. Some HARO emails can get caught in your spam filter and this prevents any from ending up there.
Also if your email client offers this filtering rule, select ‘Never send it [email] to spam’. Some HARO emails can get caught in your spam filter and this prevents any from ending up there.
How to respond to HARO queries (and get your SaaS brand featured!)
Add Emotional Appeal
The key to getting your HARO response included in the final story is presenting your experience or expertise in a compelling way that shows the journalist how including it would elevate the emotional appeal of their article and help them illustrate an important point.
Be Unique
Remember that there are going to be 50-100 other people just like you sending in a pitch for the same story. If you give an obvious answer chances are many others will do the same. Try to come up with a unique angle that no one else will pitch.
By signing up for HARO, you receive roundups of these requests everyday. Responding to queries where you can contribute relevant experience or expertise gives you a much better chance of getting featured since the journalists are actively seeking stories to feature.
An effective response for a HARO query response:
The key to getting your HARO response included in the final story is presenting your experience or expertise in a compelling way that shows the journalist how including it would elevate the emotional appeal of their article and help them illustrate an important point.
Be Unique
Remember that there are going to be 50-100 other people just like you sending in a pitch for the same story. If you give an obvious answer chances are many others will do the same. Try to come up with a unique angle that no one else will pitch.
By signing up for HARO, you receive roundups of these requests everyday. Responding to queries where you can contribute relevant experience or expertise gives you a much better chance of getting featured since the journalists are actively seeking stories to feature.
An effective response for a HARO query response:
Subject line: Re: your HARO query - (1) really funny story about customers playing Pokemon in shop’s my parking lot
Hey Journalist,
Saw your HARO query. (2) [2-3 sentences about your relevant experience or expertise.]
[1-2 sentences to explain the significance of your experience or expertise such as what it means for society at large.]
Let me know if this fits well with your story - happy to provide other details!
Hey Journalist,
Saw your HARO query. (2) [2-3 sentences about your relevant experience or expertise.]
[1-2 sentences to explain the significance of your experience or expertise such as what it means for society at large.]
Let me know if this fits well with your story - happy to provide other details!
In your subject line, very briefly summarize the experience or expertise you will share a compelling way. Or provide a teaser of it.
Share the major points of your relevant experience or expertise. Make sure you provide all the details that a journalist requests in their query.
Spelling out the significance your experience or expertise has on the wider context helps the journalist easily see how your contribution can elevate their piece. The more they have to think about how to use your insights, they less likely they are to ultimately include it.
Gently ask them to get back to you and show them you’re open to working with them to provide all the details they need.
Reach out to HARO and 4 Other Press Sources With JustReachOut
Because using HARO and the other pitch request services are such an effective way to build strong backlinks to your website, we created a tool that brings all of the pitch requests together.
You can search all of the pitch requests by keyword or by category and we update our database all day long.
We've also built 5 other link building tools geared to help SaaS companies grow their traffic and MRR.
Check out JustReachOut and see how it works.
Share the major points of your relevant experience or expertise. Make sure you provide all the details that a journalist requests in their query.
Spelling out the significance your experience or expertise has on the wider context helps the journalist easily see how your contribution can elevate their piece. The more they have to think about how to use your insights, they less likely they are to ultimately include it.
Gently ask them to get back to you and show them you’re open to working with them to provide all the details they need.
Reach out to HARO and 4 Other Press Sources With JustReachOut
Because using HARO and the other pitch request services are such an effective way to build strong backlinks to your website, we created a tool that brings all of the pitch requests together.
You can search all of the pitch requests by keyword or by category and we update our database all day long.
We've also built 5 other link building tools geared to help SaaS companies grow their traffic and MRR.
Check out JustReachOut and see how it works.
6 Tips to remember if you run PR at your SaaS startup
- Make sure you only target relevant journalists whose interests and beats are related to your field of expertise.
- Don’t just pitch journalists out of the blue. Try to build a relationship first by starting conversations on topics that interest them. This means you should start your PR outreach process before your company officially launches.
- Create compelling visual assets to use in your pitch so journalists can instantly understand what your company does. Journalists may also see more potential in your story knowing you have quality visuals they can include their article.
- Before pitching journalists, find ones who are actively requesting stories related to your company first. It is much easier to land a feature from a journalist who’s already working on a story relevant to what you do.
- Start off pitching local publications first. They are much easier to break into and give you credibility to move up into broader reach publications.
- Don’t just pitch what your company does, find a compelling angle that’s related to it since many more journalists cover bigger issues and phenomena, not write about the work of one single company.
